Adidas announces a new international partnership with Peloton


Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves

This is the beginning of an ongoing international partnership that will unite sportswear brandAdidas and Peloton in a journey to transform sport. With Peloton’s innovation in fitness, technology, and media, and the sportswear brand’s legacy in co-creation, they are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves.

The partnership will begin with the Adidas x Peloton SS21 collection, a line of performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby. The instructors were involved in the design process to help develop a co-creation model.

Together, Adidas and Peloton instructors worked to produce styles and fits rooted in inclusivity and crafted with quality performance technology for high energy workouts, plus comfort for relaxed recovery days. The collection marks Peloton’s first-ever instructor-designed global-level collaboration.

“There was so much that went into this collection. You can see each of our personalities shine through. This community is an inspiration to us, and we made this so that anyone can feel confident and empowered every time they wear one of these pieces,” said Robin Arzón.

This Adidas x Peloton colourful line of apparel sits at the intersection of performance and vibrancy with nods to a 90’s attitude, featuring bold, neon hues such as “Screaming Pink,” and inspirational text graphics. And as equally important to both brands, the collection includes a range of sizing from XS-2X and designs spanning men’s, women’s, and unisex styles.

Ally Love commented, “Never aim to fit in. Always be willing to stand out. That is us setting precedence. That is us encouraging everyone to uniquely be themselves and celebrate differences.”

“My inspiration for the Adidas x Peloton collection was rooted in self-love and inspiring others to do the same. This is a versatile collection that encourages our members to workout how they want to, when they want to,” added Cody Rigsby.

Joshua Hughes
Joshua Hughes
Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.

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