A unique partnership, the collaboration unveils the ultimate limited-edition offering with the debut of Mac n’ Cheetos by Burger King.
Burger King and Cheetos, under Frito-Lay, have collaborated for the first time to introduce the Mac n’ Cheetos offering in conjunction with the summer. The snack mashup is a portable combination which brings together both flavours across a re-imagined menu favourite.
“No one understands snacking better than Cheetos. Meanwhile, our expertise is serving guests on-the-go. It just made sense that we come together to reinvent this fan favourite like it’s never been done before,” said Alex Macedo, President, North America at Burger King.
Currently underway, the promotional campaign is slated to run for a limited period at participating restaurants. In line with the season, the new release is being marketed as the perfect accompaniment to include in a visit to the beach or on a road trip with loved ones.
“Mac n’ Cheetos is a dangerously cheesy mac n’ cheese re-imagination. The Burger King brand was the perfect partner to bring this portable snack to life for lovers of cheese all around and our fans,” said Roberto Rios, Chief Marketing Officer at PepsiCo Foodservice.