Burberry Launches New Fragrance Advert

Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance.

Saskia O’Donoghue reports

Heritage brand Burberry has released its steamiest advert yet.

The British fashion house’s new advert for fragrance ‘Mr Burberry’, features a young couple in a bath tub during a romantic weekend in London.

Starring up and coming actors John Whitehouse and Amber Anderson, the short film was directed by Oscar winner Steve McQueen.

The ’12 Years a Slave’ director said he ‘wanted to convey the idea of two people who are passionately in love’.

Burberry says the fragrance is inspired by the brand’s classic trench coat and captures the essence of the British capital.

In a move that is a first for a luxury brand, Burberry is also launching the ad on social media platform Snapchat, where users will be able to explore the making of the film.