The Bulldog move supports its strategy for the US, Canada, Mexico, Latin America, and the Caribbean, with a focus on the on-premise.
London dry gin brand, Bulldog, has made the move to initiate the formation of a new business unit responsible for the development and execution of the brand’s commercial strategy in the United States, Canada, Mexico, Latin America, and the Caribbean, with a particular focus on the on-premise.
Industry veteran, Chester Brandes, has been named Managing Director of the new division. He was most recently Chief Executive Officer at Imperial Brands (Groupe Belvedere) where he spearheaded the launch and successful development of Sobieski Vodka in both the United States and Canada.
In addition to the existing team headed by North American lead, Jaron Berkhemer, two more have been appointed to senior positions. Christian Castren and Shayne Ackerl come on board as Commercial Director for Latin American and Canada respectively and report to Brandes.
“With Bulldog growing at an impressive rate in North America, it’s a game-changing time. I am confident Chester and our team will further amplify the brand in concert with our valued partners at Gruppo Campari. I look forward to working closely with him in this endeavour,” said Anshuman Vohra, Founder and CEO at Bulldog.