Olympic Partner Bridgestone’s First Global Programme Builds Momentum for Hometown Olympic Games
Bridgestone, a global tyre and rubber company, celebrated the success of its first global activation as a Worldwide Olympic Partner. Following a limited debut activation around the Olympic Games Rio 2016, the company expanded its marketing activities for the Olympic Winter Games PyeongChang 2018 and leveraged its support for the Olympic Movement to engage customers in new countries and more key markets around the world.
“PyeongChang 2018 was our first Olympic Winter Games, and also the first of three consecutive Olympic Games in Asia, which is a very important region for our company. Our Worldwide Olympic Partnership continues to provide a powerful platform for showcasing our world-class products and services, as well as our commitments to community service, environmental stewardship and supporting diversity,” said Asahiko “Duke” Nishiyama, Executive Vice President and Executive Officer, Bridgestone Corporation.
In addition to raising brand awareness among billions of sporting fans and consumers through a multi-channel marketing campaign, Bridgestone supplied its industry-leading Blizzak winter tires to International Olympic Committee (IOC) vehicles, and actively supported the journey of its first global roster of athletes at PyeongChang 2018.
In support of its “Chase Your Dream” message, Bridgestone has partnered with more than 30 individual athletes and one team across 10 countries as part of a global Team Bridgestone roster of athlete ambassadors. At the Olympic Winter Games PyeongChang 2018, Team Bridgestone included five individual athletes and one team representing four different countries. The group collected four total medals and celebrated a series of history-making performances.
In March, Team Bridgestone athlete ambassadors Amy Purdy (para snowboarding, USA) and Evan Strong (para snowboarding, USA) will compete in the upcoming Paralympic Winter Games PyeongChang 2018.
The company has already started building an even wider global roster of athlete ambassadors ahead of the Olympic Games Tokyo 2020, which will take place in the home of Bridgestone’s global headquarters.
“Bridgestone is pleased to support the Olympic Movement and the world’s greatest athletes, whose inspiring journeys are the heart and soul of the Olympic Games. As the only Worldwide Olympic Partner with its global headquarters in Tokyo, we look forward to helping the world learn more about who we are and what we do.
“We are also excited to continue sharing our “Chase Your Dream” message, which aims to inspire people everywhere to overcome obstacles and persevere in pursuit of their goals,” added Nishiyama.
Bridgestone became the first Founding Partner of the Olympic Channel in August 2016, signing a four-year agreement to support the ground-breaking digital platform and celebrate the Olympic Movement year-round on the Road to Tokyo 2020 and beyond.
In addition to serving as the official tyre of the Olympic Games and a Worldwide Olympic Partner for Tokyo 2020, Bridgestone Corporation also is a Tokyo 2020 Paralympic Games Gold Partner.