To Manage Retail and Licensing, Online Distribution and Partnerships in UK, Ireland and the Nordics
Bravado, Universal Music Group’s merchandise and brand management company, signed an agreement with emoji company to serve as an exclusive licensing and merchandise partner for their iconic brand within the UK & Ireland, Denmark, Sweden, Norway and Finland.
With the agreement, Bravado UK will work closely with emoji company to manage retail and licensing, online distribution, partnerships and collaborations for the brand within those territories.
With more than six billion digital icons used daily, the German-based emoji company has created the official emoji brand and thousands of copyright protected icons, patterns and styles, instantly recognised by billions of consumers around the world and available for cross-category licensing.
“The emoji brand is a unique and fascinating partner for Bravado and it offers huge depth and potential across so many product categories and channels of distribution to meet global demand, the opportunities are truly limitless,” said David Boyne, MD of Bravado UK.
“We are happy having entered into a partnership with Bravado UK who are experts in the field of licensing and the production of quality and appealing consumer product,” added Marco Huesges, CEO of emoji company. “Bravado´s excellent relationships with both retail and licensees and their unrivalled distribution power will are perfect to ensure the further growth of the emoji brand in those territories.”
Just a week ago the emoji company signed a licensing agreement with Sony Pictures Animation (SPA) which granted the use of the term “emoji” in connection with SPA’s worldwide merchandising program for the upcoming comedy feature The Emoji Movie.