Amazon has become the world’s most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten Apple and Google to the number one spot for the top 100 global brands list.

Tech brands Apple and Google have been at the top of the list since it started in 2006, with Facebook holding 6th place. The top tech brands have a way to catch up with Amazon’s growth of a massive 52% from 2018 to 2019 and Alibaba grew 16% confirming the power of Chinese tech.

David Roth, chief executive of The Store WPP EMEA and Asia and chairman of BrandZ, said: “The growth in value of this year’s top 100 brands to an all-time high proves the power of investing in brands to deliver superior shareholder value. Behind this headline growth figure lies the success coming from a new phenomenon of ecosystem brand building. We’re seeing a move from individual product and service brands to a new era of highly-disruptive ecosystems. Brands need to understand the value this type of model can create and should embrace its approach to be successful in the future.”


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