Paper towel brand, Bounty, has partnered with designer and New York Times bestselling author, Kristin Cavallari, to make cleaning fuss-free.
Bounty, the paper towel brand under Procter & Gamble, has teamed up with mother, designer, and New York Times Bestselling author, Kristin Cavallari (pictured), to share a few hassle-free ways to clean up inevitable messes. The campaign’s message begins with the all-important first birthday bash.
According to a survey conducted for the brand by Wakefield Research, seven out of 10 parents have allowed their child to perform a cake smash on their birthday. Most parents might even agree that cleaning up after their kid’s first birthday party is part of the collection of memories that adds meaning to said milestone.
Cavallari, whose daughter, Saylor, turns one in November, will join Bounty and host a New York City bash with a cake smash. At the event, she will deliver tips for themed parties, kid-friendly snack recipes, and DIY crafts. Guests will be invited to decorate their own smash cakes and join in the revelry.
“We want to help people spend more time enjoying the moment and less time worrying about messes. Because our product is the more absorbent choice and tackles messes quickly, our consumers can enjoy more firsts with every roll,” said Jacques Hagopian, Bounty Brand Director at Procter & Gamble.