Having debuted in Mexico and Brazil in 1993 and 2014, Chile is the third Latin American market where The Body Shop is present.
The Body Shop has launched into Chile, marking its 66th global market to see penetration. Following the expansion of Brazilin 2014, the move supports the brand’s direction. With a population of 17.8 million, the country is a South American region ripe for the picking.
The first store is opening at Santiago’s Plaza Egaña Mall—a key location in terms of Chilean retail. The outlet is running promotions featuring a spread that entails the brand’s Shea body butter, Vitamin E range, and new releases like its Oils of Life and Drops of Youth collections.
The Body Shop has had strong connections to Latin America for years, with nine of its Community Trade suppliers spread across said landscape. Having debuted in Mexico and Brazil in 1993 and 2014 respectively, Chile is the company’s third market in the aforementioned region.
“We will work with colleagues in L’Oréal Chile, benefiting from their regional expertise and customer insight to help us deliver first class products and service to suit the Chilean market,” said Paul Kimberley, Latin America Director at The Body Shop.
L’Oréal was a winner at the 2014-2015 World Branding Awards under the Beauty – Personal Care (Global) category.