Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers.
Apparel, footwear, and fashion accessories group, Global Brands, is partnering with bebe to relaunch the label’s transformed e-commerce platform and brick-and-mortar stores, which are designed to meet the heightened shopping expectations of the savvy female consumer.
“Bebe is an iconic brand with a loyal global following. We see a tremendous opportunity to relaunch an e-commerce platform that best reflects who our global customer is, and how she shops,” said Sandra Campos, President of the bebe division at Global Brands Group.
The move marks the first initiative under the group’s direction of said label’s direct-to-consumer divisions and international operations. The company has appointed designer, Nathan Jenden, as Creative Director to lead the effort. Meanwhile, Bluestar Alliance will continue managing the brand.