The push aims to enhance the bebe shopping experience by presenting a broader range that appeal to a fashion-forward clientele.
Fashion retailer, bebe, has adopted a fresh approach to its branding campaign for the fall by introducing playful, relatable imagery to the push so that it embraces authenticity. Capturing autumn, the collection is grounded in neutrals as well as abstract animal and dark floral prints.
The new line also embodies rebellious embellishment, alongside iconic styles featuring sensual details. Titled Fall Escape, the effort is a narrative following two girlfriends on their weekend escape from the city to a hilltop hideaway sharing an intimate look at their journey together.
The creative depicts the pair’s preparations for a fun night out. The initiative aims to enhance the marque’s shopping experience by presenting a broader range of designs that appeal to a fashion-forward clientele. The brand will also debut new capsule collections in collaboration with outside designers.
Additional contemporary brands aligned with said aesthetic will be invited to offer select styles in bebe stores and via its website. “The mood is flirty, carefree, natural, and accessible while maintaining an aspirational lifestyle feel,” said Naomi Joh, Sr. who is Creative Director at bebe stores.
