Avon Secures Anew Deal with Kim Nichols

Dr. Kim Nichols will share her expertise and product insights with Avon and appear in marketing materials across three markets.

Avon has partnered with cosmetic surgeon, Dr. Kim Nichols, who will serve as its consulting dermatologist. She will help educate the brand’s representatives on specialised, science-based technology and the benefits of the Anew portfolio, which is the marque’s flagship skincare line.

The strategic collaboration is being activated with the company’s Anew Ultimate Supreme Advanced Performance Créme launch, which according to the beauty group is a product formulated with the most potent levels of exclusive Celluvive complex and Tahitian black pearl essence.

The lightweight night cream pampers the skin, helps minimise lines, and repairs damage on its surface. Said solution also delivers nourishment to the skin through hydration. Its effects work to leave one’s skin firmer and better able to retain moisture while restoring its natural radiance.

Avon's Anew Ultimate Supreme Advanced Performance Créme.
Avon’s Anew Ultimate Supreme Advanced Performance Créme.

From the month of October onwards, Nichols will begin her role by sharing her professional expertise and product insights with Avon representatives as well as their customers using materials set to present at sales events and across the brand’s online sites and social media platforms.

Starting in 2017, the skin specialist will be featured in a brochure which is distributed to five million consumers across the United States, Canada, and Puerto Rico. She will also have a presence on the website and will appear on social media channels, including the brand’s blog.

“Dr. Nichols believes in the power of boosting her patients’ confidence by offering the right skincare information and products. We are excited to deliver her expertise to our representatives and their customers,” said Meg Lerner, VP, North America Beauty, Fashion and Home Marketing at Avon.