Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products.

Aussie, a Procter & Gamble, has secured a partnership with celebrity hairstylist, Laura Polko, who began her career in Columbus, Ohio. Having worked on campaigns and editorial photo shoots for fashion magazines, she will offer expert styling tips and insights as brand ambassador and spokesperson.

As part of her new role with the specialist haircare brand, she has been tasked with delivering trends, how-to videos, and advice on Aussie products. Her main aim will be focused on helping consumers understand the foundation of looking their best, whilst achieving style by completing any hairdo.

Polko is best known for her ability to combine classic styles with fun and effortlessness, and imparting that on her celebrity clientele which includes Lea Michele, Olivia Munn, Cara Delevingne, and Victoria Justice, among others.

“Both Laura and the brand are committed to helping women get beautiful hair without the fuss, and helping women to project the confidence they feel when they have a look they love,” said Jodi Allen, Vice President and General Manager, North America Hair Care at Aussie.

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