American Family Insurance Inks John Legend Deal

American Family Insurance

American Family Insurance has appointed multi-award winning artiste and musician, John Legend, to its brand ambassador line-up.

American Family Insurance has named John Legend the group’s latest brand ambassador. A company rooted in partnerships which inspire people to “dream fearlessly,” the aforementioned selection is aimed at supporting its aim to support, champion, and protect the dream of its customers.

According to the marque, the group believes in leveraging the experiences and values of influencers with the power to impact lives. Based on said premise, Legend, who in addition to his illustrious music career uses his public platform to advocate for and empower other, appears an ideal fit.

Almost a decade prior in 2007, the singer-songwriter launched the Show Me campaign, a community-led initiative focused on education as a key to break the cycle of poverty. Driven to give back, he also serves on several boards dedicated to improving the lives of children.

Legend’s music will be used in American Family Insurance advertising campaigns. Also, the brand is set to partner with him on various opportunities which include performances and appearances on behalf of the company. Other ambassadors include Derek Jeter, Kevin Durant, and Jessie Vetter, among other.

“John Legend had a dream and worked tirelessly to realise it, getting support and encouragement along the way. We believe his thoughtful lyrics and beautiful instrumentals are the perfect soundtrack for inspiring others as they pursue their own dreams,” said Telisa Yancy, CMO at American Family Insurance.