The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media.
Aldo has launched its fall campaign, an effort aimed at introducing a fresh approach to its visual identity using a unique creative direction. Exploring the concept of movement, the push contextualises footwear and accessories within fashion to build aspirational looks.
The effort is geared towards allowing consumers to get inspired and translate into their own personal style. Said initiative is slated to go live across all brand touch points including advertising, online, mobile, in-store, and its #ALDOMOVESME social media programme.
Across the bold, fashion-first concept, the company engaged renowned fashion photographer, Mikael Jansson, and stylist, Alex White, to bring the campaign to life. The retailer is also looking to engage its online community with ‘likeable’ #ALDOcrew influencer driven social content.
The visual update comes at a time when the brand is increasingly innovating through omni-channel initiatives. The marque is taking a consumer-first approach to its digital connectivity in store and on mobile, with a keen focus on keeping content relevant and enhancing ease of shopping.
In addition to the above efforts, a new Aldo app has been unveiled to provide the consumer with unparalleled autonomy while virtually shopping or within its retail locations. The objective is to achieve a more meaningful interaction with the franchise and its sales associates.
“This new visual look and feel signals our focus on remaining lock-step with our consumers’ needs and desires. When you layer this creative direction with the brand’s innovative digital approach in store and on mobile, we deepen our connection with the consumer,” said Erwin Hinteregger, Chief Marketing Officer for Aldo.