Created with FCB Montreal, Air Canada has introduced a multi-channel ad campaign to promote its North America Business Class service.
Air Canada has debuted an advertising campaign to showcase its North America Business Class service. Scheduled to run until 2 June, the multi-channel effort entails a three-week television component which has just been activated. The push will also highlight the group’s service excellence.
Themed around its concept of “We’re in the business of you,” the exercise will feature one sixty-second commercial and two fifteen-second television spots. Further exposure will be via airport and arena out-of-home placements as well as extensive digital executions and social media engagement.
Core brand channels will span Facebook, Instagram, Twitter, and LinkedIn, alongside other forms of communications, to reach its intended audience. The Air Canada initiative was developed in partnership with FCB Montreal. The focus is on the unique offerings of its business class experience.
The above affords an elevated travel encounter encompassing airport priority treatment, access to Maple Leaf lounges, a dedicated aircraft cabin with premium seats, and complimentary food and beverage service featuring a wine selection arranged by the Air Canada sommelier, Véronique Rivest.
Meanwhile, its seat-back in-flight entertainment in business class boasts more than 600 hours of content in fifteen languages. The Altitude Loyalty Program is also part of the deal or customers can enrol in Air Canada for Business, a travel benefits platform for small and medium enterprises. View the fifteen-second ads here:
“Our North America Business Class offers experiences that both deliver on and anticipate expectations. This campaign reinforces how our employees earn the loyalty of customers through superior encounters and benefits,” said Andrew Shibata, MD of Brand, Air Canada.