adidas Brings Colour to London with New High-Performance Tennis Collection

adidas Angelique Kerber W18

The new collection from adidas will be worn on the court at the US Open series by world-class athletes including Angelique Kerber and Lucas Pouille

adidas unveiled its latest high-performance tennis collection to be worn by leading players and designed to bring colour to London at the tennis community. Inspired by the street style theme of the adidas x Palace Wimbledon collection and looking to the French Riviera in the late 1980s, the brand combines sleek silhouettes with flashy neon colours to create a bold and diverse look after the Wimbledon whites.

The collection will be seen on court at the US Open series by athletes including Angelique Kerber and Lucas Pouille.adidas Lucas Pouille W18
The collection has been designed to make a statement on the court and create a splash of colour after the all-white apparel seen at Wimbledon. The apparel gives a nod to the bold neon colours of the 80s.

Adding a modern twist to the retro aesthetics, the brand has played with colour, cuts and details to create an edgy look designed for Creators. Equipping athletes for the tournaments in the US swing, the sportswear is equipped with its leading and innovative Clima technologies – including Climacool and CLIMALITE, which uses ultra-breathable moisture-wicking fabrics to keep athletes cool and dry for every match.

Angelique Kerber will debut the adidas In-Line Seasonal Tank, with Climacool technology designed to keep athletes cool no matter the conditions. Featuring an 80s-inspired colour palette, the tank is available in two colours, white and teal, with each variation featuring stylish details including neon pink panelling and mesh inserts. On the court, Kerber will pair the tank with the 2018 seasonal skirt in both white and navy.

In the men’s collection, athletes including Lucas Pouille will wear the adidas seasonal tee in shock pink, featuring an unexpected silhouette and flashy colours splashed on the front of the tee resembling the retro fashion of the late 1980s.

Ivan Mejia-Devora, Designer at adidas Tennis said: “We really wanted to be daring with our colour palettes and contrast the all-white look seen at Wimbledon. We designed a unique collection for Creators that is inspired by looks seen on the French Riviera during the late 1980s, featuring statement pieces and new-retro designs.”

Angelique Kerber added: “The new collection really stands out on the court and I love the inspiration behind the colours and silhouettes. It makes me feel creative and confident and I cannot wait to wear it.”

Lucas Pouille said, “I am a big fan of the 80s-inspired colours and designs. The collection is totally different to the other styles out there at the moment and I look forward to wearing it on the court.”

The brand was a two-time winner of the World Branding Awards in the Fashion-Sports category.