Global convenience-retail chain, 7-Eleven, has set foot in Vietnam, with the country’s first store slated to open in Ho Chi Minh City next week.
The 7-Eleven brand has entered Vietnam, with the country’s first store set to open on 15 June in Ho Chi Minh City, where a premiere will ensue at the Saigon Trade Center outlet. The 1,800-square-foot location carries some 2,000 products both typical of the label and unique to the market.
Favourites like Slurpees, 7‑Select private brand snacks, and over 100 local fresh food items will be sold. Key offerings include Western, Vietnamese, and other Asian lunchbox meals. The shop will accept mobile payments as well as feature dine-in seating, bill-pay, ATMs, and free WiFi.
Initially, the store will be operated by Seven System Viet Nam, but is expected to be franchised in the future. The Saigon Trade Center branch is the first of many planned for said market. With Vietnam, the convenience-retail chain now maintains operations in 19 countries worldwide.
“We worked closely with SSV and our parent company, Seven-Eleven Japan, to ensure we are providing the neighbourhood with products they expect from us across the globe as well as local favourites,” said Ena Williams, Senior Vice President and Head of International at 7-Eleven.