1-800-Flowers.com, a floral and gifting brand, announced it has collaborated with global design talent, Jason Wu, to release an exclusive assortment of modern and elegant bouquets. The Jason Wu for Wild Beauty collection, which is now available nationwide, features on-trend arrangements that embody the designer’s signature aesthetic of femininity and sophistication.
Behind-the-scenes content, specially designed ‘thank you’ notes and the ability to preview select bouquets in 3D will allow customers to have an immersive digital experience as they are introduced to the new collection. This marks Jason Wu’s first collaboration with a floral and gifting brand.
“Jason Wu is one of the world’s most renowned fashion designers and we are thrilled to collaborate with him on this truly original collection, which reflects his unique point of view in floral design and bouquet presentation,” said Valerie Ghitelman, Vice President, Product Development and Design, 1-800-Flowers.com.
“We are excited to not only share these beautifully crafted arrangements with our customers but to engage them with distinctive content that provides insights into Jason’s design influences and more.”
“Playing a role in the intimate decision of what one chooses to wear each day is such an important part of what I do,” said Jason Wu. “To extend this concept to the graceful details people bring into their homes is an honour. This collection with 1-800-Flowers.com is especially meaningful to me because of my lifelong love of flowers. Floral elements continuously inspire me and have been a consistent theme throughout my entire career. I’m thrilled to celebrate the beauty of flowers in this new and special way.”
Jason’s design influences, such as modern femininity and refined style, are reflected throughout the entire Jason Wu for Wild Beauty collection. Chic, gathered arrangements include freshly cut flowers – such as roses, sunflowers, gerbera daisies, thistle, aster and mini calla lilies, amongst others – that are grown with love at select eco-friendly, sustainable farms.
Each bouquet, which includes a mix of textures and florals unique to the season, arrives wrapped in white kraft paper and is nestled inside a signature gift box. Customers can also opt to order a galvanised flower pail to showcase their arrangement.