Xaxis Appoints Arshan Saha as APAC President

Arshan Saha succeeds Michel de Rijk from his original post as VP Southeast Asia

Xaxis, a global digital media platform has promoted Arshan Saha to President, Asia Pacific (APAC), effective immediately. Saha was previously Vice President, South and Southeast Asia.

As one of the founding members of Xaxis APAC, Saha helped established offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India.

“Arshan has played an integral role in establishing Xaxis as the programmatic advertising platform of choice in Asia Pacific,” said Nicolas Bidon, Global President, Xaxis. “He has done an incredible job of expanding Xaxis’ programmatic footprint and building the region’s business with great management skills, passion for our clients’ success and knowledge of the industry.”

“The tremendous success and growth of Xaxis has culminated in the creation of [m]PLATFORM which we are looking forward to roll out across APAC. Arshan has played a significant role in this success with his ability to understand and navigate clients and publishers in the region,” added Michel De Rijk, APAC President, [m]PLATFORM.

Saha joined Xaxis in 2012 from his position as Regional Director for Southeast Asia at Innity Corp. His portfolio includes over 300 clients from multiple industries, an array of large to mid-sized publishers, as well as technology vendors.

Saha has also led Xaxis in seven of the 14 markets across APAC.

“I am incredibly honoured to lead our team of committed programmatic experts here in APAC. As leaders, we will continue to set standards and drive the industry forward with our proprietary technology and unique data so the entire ecosystem is able to benefit from measurable value,” said Saha.

“It’s a very exciting time as clients are demanding empowerment and guarantees to be able to navigate through the programmatic landscape whilst at the other end of the spectrum we have a consumer who is seeking relevance and personalization,” he added.