WPP Reveals Plans for Thjnk Acquisition in Germany

thjnk germany wpp

WPP will acquire Hamburg-based thjnk, a creative group specialised in advertising, design, and corporate publishing, with offices in six cities.

WPP has plans to acquire thjnk, a creative agency group in Germany. Founded in 2012, the Hamburg-based network specialises in advertising, design, and corporate publishing. With offices in Berlin, Dusseldorf, Munich, Zurich, and New York, it employs 400 people.

Led by its founding partners, Karen Heumann, Armin Jochum, and Michael Trautmann, along with Ulrich Pallas, thjnk will remain an independent brand within the WPP group. The acquisition continues its strategy of investing in fast-growth markets and important sectors.

WPP companies, including associates, generate revenues of approximately US$1.3 billion in Germany and employ approximately 8,000 people across the same. Said target market is the group’s fourth largest after North America, the United Kingdom, and Greater China.

As a result of the UK ’s referendum decision to leave the European Union, the company is placing an even greater emphasis on growth in Western Continental Europe, which includes four of its top 10 markets worldwide namely Germany, France, Italy, and Spain.