Wix has partnered with photographer and winner of its Capture Your Dream photo contest, Reiko Wakai, for a zero-gravity fashion editorial.
Global software platform, Wix, recently partnered with independent Japanese fashion photographer and winner of its Capture Your Dream Photo campaign, Reiko Wakai. Her prize was the opportunity to realise her dream—a photo shoot captured in zero-gravity featuring the muse of her choice.
For said mission, the talent picked international model and beauty icon, Stav Strashko, as the face of her vision. Meanwhile, fashion stylist, Mimi Fisher, and hair and makeup artiste, Ronnie Peterson, were on hand to depict a gravity-defying look to capture the shoot’s futuristic tone.
“Wix provided a team to help me capture my dream photo. I take elements of what I love into each shoot, and this one captured a really fun experience. It was a chance to challenge myself, a renowned model in Japan, and an element that was not within our control—zero gravity,” said Wakai.
Delivered by the brand, the opportunity was extended when Wix ran a competition targeting photographers, which welcomed its website subscribers to enter their portfolio as well as describe their dream photo shoot. Submissions poured in from 134 countries overall and in 15 languages.
“It was humbling. My job is to look beautiful for the camera. In this situation, I also had to be graceful in zero-gravity, an element I was completely unfamiliar with and it was a challenge. Leading up to and the shoot day was surreal. We became one big family working together,” said Strashko.