Vodafone, who began its rollout of 5G earlier this month have launched a new campaign, ‘Be Unlimited’, ditching Martin Freeman in favour of a fresh new look. 

In the campaign to launch the service entitled ‘Be Unlimited’, Vodafone have created an advert with music from Mark Ronson featuring Alicia Keys.

The advert features a woman dressed in red, the colour synonymous with Vodafone’s brand, dancing through life, with clones popping up. The Blade Runner-esque advert ends with the message ‘The future is exciting’. 

The campaign has been created by Ogilvy, with Vodafone’s new brand director Maria Koutsoudakis, and aims to refresh Vodafone’s image.

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