Global Media Group Brings Industry Legends to the Festival Stages
Vivendi and its principal businesses, Universal Music Group (UMG), Canal+ Group, Gameloft, Vivendi Village and Dailymotion will showcase how content and talent can contribute value to the branded communications community through their involvement. The company has been confirmed as the main sponsor for Lions Entertainment.
The specialist two day event dedicated to the future of the entertainment industry was launched in 2016. Vivendi works across the media and entertainment value chain, from talent discovery to the creation, production and distribution of audio visual content and it will increase its involvement at this year’s Cannes Lions.
Lucien Boyer, Chief Marketing Officer of Vivendi, will make a keynote speech on how brands can collaborate in the creative process from an early stage and explain the new opportunities for multiplatform storytelling. Sir William Sargent, Chief Executive Officer & Co-Founder of Framestore who will talk about his company’s partnership with Studiocanal on the successful feature film Paddington.
Sir Lucian Grainge, UMG Chairman & CEO, is confirmed as the Cannes Lions Media Person of the Year, the first music executive honoured with the award and Olivier Robert Murphy, Global Head of New Business for UMG, is the President of the Lions Entertainment Music jury. The global music company will also be represented on stage with stars including Ellie Goulding, Nick Jonas and Lang Lang.
Dailymotion will unveil its brand new platform and user experience focused on premium content at this year’s Cannes Lions and a press conference will be led by Maxime Saada, Chairman and CEO of Dailymotion and also Chief Executive Officer of Canal+ Group.
Vivendi will also host a Cabana next to the Palais in Cannes where visitors will be able to discover and experience the rich entertainment and brand solutions offered in particular by Universal Music & Brands, Canal Brand Factory, Gameloft Advertising, Vivendi Village and the new Dailymotion.
“Content and entertainment marketing has become a strategically important way for brands to reconnect with consumers through storytelling and engaging experiences. This is why Vivendi has renewed its partnership with Lions Entertainment for the second year to showcase how content and talent can provide impactful solutions and insights to marketers to reach out to a global audience,” said Lucien Boyer, Chief Marketing Officer of Vivendi.
“Lions Entertainment is playing a vital role in bridging the relationship between brands and the entertainment industry. It’s the event where attendees will discover how entertainment is funded, distributed and consumed in today’s world and the role entertainment talent can play. We’re delighted to partner with Vivendi to provide this year’s delegates with a world class content programme,” said Louise Benson, Festival Director of Lions Entertainment.
The World Branding Forum is an official media partner of Cannes Lions.