Uniqlo Delhi is store first of three planned stores to open to a whole new market
Uniqlo, a self-described innovative fashion brand and three-time regional winner of the World Branding Awards, is set and ready for its debut and opening of its first store in India this October 4. Teaming up with BBH India, the brand has released an ad tagged #TogetherInLifeWear, providing you with a glimpse of what Indian culture and fashion and the creatives of the brand can come up with when they are put together.
The campaign celebrates Indian diversity at its best, featuring a cast of artists, musicians, architects and sports-persons. It is also reflected in the choice of location and local Indian talent in the execution of the production.
The company has even added a dose of diversity by introducing an ethnic kurta line by Indian designer Rina Singh.
“It does not matter where you are from, or what you do; what language you speak; what you eat or drink; or what the colour of your skin is. In a city as vibrant and diverse as Delhi, you have the freedom to be yourself,” the brand said in a statement.
“LifeWear offers simple, well-designed essentials that transcend our differences. Universal clothes that fit better, look better and feel better. And by celebrating our differences, they help bring us all a little closer together.
In July, the Japanese brand announced its plans to make a debut in India with its first mall at Ambience Mall, Vasant Kunj. The first-ever Indian store is designed to have over 35,000 square feet of space across three floors.
It will open in the Delhi’s Ambience Mall in Vasant Kunj that also hosts various other fashion brands. Uniqlo will launch its full collection for kids, men, women, and babies and will sell Asia-specific sizes in the market.
Additionally, to promote buzz of its grand debut, Uniqlo has gotten the help of long-time brand ambassador, Roger Federer, to share his insights on why he loves India, amongst other things.
“I enjoy going there to visit and also to play. It is a vibrant country with so many people getting together,” Federer said when asked what he thought of India.
“To me the Indian audience is passionate, energetic and full of life.”