Depicting a modern UGG aesthetic, Baldwin stars in a photo series set against the quintessential Californian backdrop of Venice Beach.
UGG has teamed up with model, Hailey Baldwin, to launch the next evolution of its Classic Boot silhouette in conjunction with the fall season. Comprising five styles, the footwear range blends edgy, streetwise styling with the unmistakable feel of the brand.
Depicting a modern, younger-looking aesthetic and vibe, Baldwin is seen in a breezy, beach-chic photo series set against the quintessential Californian backdrop of Venice Beach in Los Angeles. Behind the lens was acclaimed photographer, Mike Rosenthal.
For the campaign, he captures her effortless, street-chic flair at several locations around Venice Beach, showcasing the contemporary California lifestyle UGG embodies. The Classic Street Collection is available at retail locations worldwide, online, and at select wholesaler partners.
The line encompasses the McKay, an ankle bootie with a buckle strap; Quincy with lace-up detail and exposed sheepskin; the Cedric and Braiden that can be cuffed for supreme versatility; and Sibley, a knee-high boot with curved seaming and panelled construction.
“Hailey’s fashion sense and style make her the perfect partner to celebrate our new Classic Street collection. Her fun and youthful perspective showcases modern and fresh ways to take the brand outdoors,” said Alice Hampton, Senior Director of Global PR for UGG.