In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection.
In the fifth installment of the UGG fall/winter campaign, Rosie Huntington-Whiteley reprises her role as the brand’s global women’s ambassador in the latest video series, Rosie Drops a Hint. To add to the festive cheers, the model and actress infuses humour into the series.
She is shown dropping overt gifting hints from trimming the tree with mini boots to making an UGG-accino to decorating the hearth with the iconic Classic Boot whilst dressed in an UGG-ly sweater. The candid clips feature her in some of the collection’s latest releases.
Key highlights include the water and stain resistant Classic Boots and slippers, products recognised as stand-out gift-giving items of the season. The push was directed by LA photographer, Cass Bird, and styled by Cher Coulter, with creative direction by Wednesday Agency NYC.
The digital series runs in-store, online, across social media, and in paid media from mid-November. Fans are encouraged to drop their own holiday hints and create a wish list via the website. Customers can join the conversation using the hashtag #UGGseason.
