The dedicated Travel MANager push unites professional advice, research, and trip suggestions under one convenient digital hub.
Extended stay hotel brands under Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, have launched the Travel MANager campaign. The platform is focused on encouraging men to get off the sidelines and into the game with tools and resources to orchestrate the perfect family vacation or couple’s weekend.
The dedicated programme brings professional advice, original research, and trip itinerary suggestions together under one convenient digital hub. Addressing a father’s desire to spend more time with his loved, the initiative is a genuine effort to urge men to better plan their Dad Time—also the campaign’s theme.
According to a recent survey conducted by Wakefield Research which polled men about travel with their children, 89 percent of respondents felt traveling alone with their kids was one of the best ways to bond, and 89 percent also were interested in recreating a trip they took with their fathers.
To guide men in taking the reins to plan family travel, both brands have compiled a collection of leading dad bloggers and notable fathers. The movement is led by United States Army veteran, Dancing with the Stars alum, and current American Grit mentor, Noah Galloway, who is himself a father of three.
He will be one of six Travel MANagers to offer advice, tips, and sharing photos and videos from personal trips via a dedicated website. Also, Homewood Suites and Home2 Suites are launching the ‘Weekend Escape Artist’ initiative which provides guys with the essentials for planning a couple’s getaway.
“We want men to become travel heroes, and one way is to take the pressure off of the women in their lives and spearhead trip planning. Travel MANager combines tools, the latest deals and expert insight to make creating quality time turnkey,” said Adrian Kurre, Global Head of Homewood Suites by Hilton and Home2 Suites by Hilton.
Hilton was a winner at the 2014-2015 World Branding Awards under the Hotels (Global) category.
Video credit: Business Wire