Toys ‘R’ Us gives Santa a break in its latest Holiday campaign

Toy ‘R’ Us offers its new online store and shipping system as a solution as reliable as Santa Claus himself in spot from LOLA MullenLowe

Toy ‘R’ Us has recently unveiled its latest Holiday ad campaign. Toys ‘R’ Us has a very clear mission: to take good care of one another during this Christmas so that we can all enjoy ourselves. To take this on in the midst of an unprecedented pandemic, the toy store has a peculiar proposal. This year, even Santa Claus should stay home.

The idea revolves around a letter from seven-year-old José, who is concerned about Santa Claus’s health this year and doesn’t want him taking any unnecessary risks. So, as true experts in toys, the toy store company offers to deliver the gifts this Christmas.

To fulfil this enormous task, the Toy ‘R’ Us toy store has reinforced all the safety and hygiene measures in its stores and has optimised its online store and delivery system to offer families an alternative 100 % safe alternative, but just as magical.

The toy store’s ‘Santa Stay Home’ campaign, created by LOLA MullenLowe Madrid, a creative advertising agency, was launched on 23 November with a giant canvas in the Plaza Mayor. The spot was recently launched in Spain and Portugal on 1 December.