Tourism Ireland launches ‘I will return’ film with Publicis•Poke

Tourism Ireland inspires and reminds people of Ireland’s beauty in ‘I will return’ film made by Publicis•Poke

Tourism Ireland has launched a film titled ‘I will return’ with advertising company, Publicis•Poke, to inspire and remind people of Ireland’s timeless nature, culture and history, all of which will be there waiting for us once the COVID-19 crisis has eased and people are able to travel again.

Taking inspiration from the emerald isle’s literary greats, Publicis•Poke created a poem to bring to life the beautiful landscapes of the country in an emotive 50-second film. In capturing the resilient spirit of the place and its people, the film aims to not only provide people with some much-needed escapism but fill their hearts with the knowledge that soon, this too will pass.

Dave Monk, executive creative director, Publicis•Poke says: “We may not be able to travel or visit the glorious landscape of the island of Ireland right now, but with a few beautifully written words and some delicious imagery, you can conjure up a feeling that nothing in the world can lockdown.”

The film has launched globally in seven different languages across social media.