The appointment marks Neil Dawson’s return. He was TBWA Creative Director in the London office from 2003 to 2005
TBWA has named Neil Dawson (pictured) the Executive Global Creative Director for Nissan United, a dedicated unit of Omnicom Group leading the automotive giant’s account globally. The appointment marks his return to the network, where he was formerly Creative Director in the London office from 2003 to 2005.
In said role, he is responsible for creative and content to further drive the global creative vision for the carmaker. He reports to Nissan United President, Jon Castle, and TBWA Global Creative President, Chris Garbutt. Also, the newly appointed Global ECD will be based at the group’s New York headquarters.
“Neil is an amazing talent with an exceptional background and the ability to generate award-winning creative on a global scale. Nissan is an incredibly ambitious brand, and we are confident he will help drive great work in our markets around the world. We are delighted to have him join the Nissan United team,” said Castle.
The aforementioned unit is wholly comprised of leaders from Nissan’s global agencies of record, including TBWA, OMD, Interbrand, Designory, Critical Mass, and Emanate. Its aim surrounds building brand value and driving coherent communication for activities through a rigorous process welcoming maximum local flexibility.
Dawson first achieved creative success with Volkswagen’s Surprisingly Ordinary Prices campaign, in which Wedding remained the most awarded print execution in advertising history for over a decade. Since then, he has worked on a variety of international account, creating game-changing work.
While Creative Director of the global Johnnie Walker account, he created Fish, a commercial which inspired a whole new chapter of marque’s Keep Walking campaign. Subsequently, he led the global Philips Electronics account for DDB. Most recently, he was responsible for the global re-launch of Bacardi Rum.