T-Mobile Dials Out Duopoly with Binge On Up

The mobile service provider is making the service available to T-Mobile Simple Choice customers first, and at no additional charge

T-Mobile has launched Binge On Up, a new device which frees customers to watch and do whatever they want. According to the brand, the offering is another disruptive Un-carrier move aimed at liberating subscribers from the old rules of a broken, arrogant wireless industry.

With the debut of the platform, users won’t have to choose, and still get to enjoy non-stop streaming every waking second. In true Un-carrier style, the service provider is making the service available to T-Mobile Simple Choice customers first, and at no additional charge.

The mobile giant explained that in a few short months, the movement has fundamentally changed the way people watch mobile video. Customers on qualified plans are streaming twice as more from providers like Netflix, HBO, Amazon Video, and YouTube without dipping into their high-speed data.

Also, its consumers are watching up to three times more from all video services with the product. With Binge On Up, the company is set on unleashing mobile fiends to enjoy non-stop streaming of binge-worthy video virtually anywhere and anytime they want.

The device comes in several models—Theater Mode, Dual View, and Real Reality—suitable for home, office, and everywhere in between.  Today only, 1 April 1 2016, all Simple Choice customers can grab one Binge On Up for each mobile device on their T-Mobile account.

“When America’s Un-carrier sets out to abolish a pain point for US wireless customers, we mean that literally. The Duopoly inflicts pain on their customers and like it! They lock you in, tie you down, and slam you with overages. The Un-carrier is all about making the pain go away,” said John Legere, President and CEO of T-Mobile.