The love for four-legged friends continued by Subaru with a series of custom digital content and partnerships
Continuing its tradition of creating popular pet-focused ads, Subaru has launched all-new “Dog Tested. Dog Approved.” advertising spots.
The four spots showcase the Barkleys, the adorable family of Labrador and Golden Retrievers, who recently helped to launch the all-new Subaru Ascent.
In the newest “Dog Tested. Dog Approved.” spots, the Barkleys will take on everything from driving lessons, to the first day of school and even a doggy-run car wash.
The television spots, created by Carmichael Lynch on behalf of the brand, aired during the 24th annual Screen Actors Guild (SAG) Awards, where the brand marked its 14th consecutive year as a proud sponsor of the SAG Awards and the SAG-AFTRA Foundation. The all-new 2019 Subaru Ascent was featured on the red carpet.
The four “Dog Tested. Dog Approved.” spots feature the Barkleys in scenarios not unlike those that drivers find themselves in with their own families.
“With more than half of drivers having pets, we believe it is important to celebrate the love of pets shared by our owners. Pets are considered members of our family and utilising the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun, and entertaining way,” said Alan Bethke, Senior Vice President, Marketing at Subaru of America.
In addition to the creative spots, the brand is partnering with BuzzFeed and Funny or Die on custom content that will highlight #MakeADogsDay later in the campaign flight.
The custom content will include short-form videos created specifically for social platforms to engage with an audience that has an affinity towards pets.
To round out the campaign and extend the celebration of pets, the brand will also be sponsoring this year’s PUPPY BOWL XIV on Animal Planet, marking its eighth year as the event’s Official Auto Sponsor, which airs on Sunday, 4 February.