Subaru of America clinches three major titles at the 2016 Brand Image Awards and heralds winning streak with a national television spot.
Subaru of America has launched a television spot titled Proud to Earn Your Trust in celebration of being named Most Trusted Brand and Best Overall Brand by Kelley Blue Book. The commercial is a compilation of some of the carmaker’s most iconic Love advertisements.
The film looks back on the emotional moments which have contributed to the automotive giant’s continued success in winning the confidence of a record number of customers. The video draws to a close with the iconic brand message: Love. It’s what makes a Subaru, a Subaru.
Created by Carmichael Lynch on behalf of the brand, the short is scheduled to air in the United States throughout the months of July, August, and September. While also available for viewing on YouTube in 30- and 60-second versions, it is slated to run across cable television and network late night programming.
The new release features call backs to some of the most memorable Love ads, using scenes from Welcoming Party, a story of a group of brothers travelling to Maine on New Year’s Eve to take in the first sunrise of the year and Subaru Heaven, which follows an owner as he drops off his old Forester to be sold as parts.
The other advertisements featured include the critically-acclaimed Baby Driver, Honeymoon, and Back Seat, which were all directed by Jake Scott. Earlier in the year, Subaru of America was recognised by Kelley Blue Book, a provider of new and used vehicle information.
The industry heavyweight emerged a victor in three major categories of the 2016 Brand Image Awards. The segments aced for a second consecutive year cover Most Trusted Brand and Best Performance Brand. The third, Best Overall Brand, is a first win for the brand.
“Over the past eight years, we’ve seen our Love campaign resonate incredibly well with consumers, who feel an emotional connection to the brand and stories we’ve told. The new spot is a nod to the past while moving forward in earning the trust of our owners,” said Alan Bethke, SVP of Marketing at Subaru of America.