Following its recent debut in the United States, Staples has launched the brand’s It’s Pro Time push across Canada via multiple channels.
A new campaign from Staples Canada has made its debut as part of the brand’s annual back-to-school marketing efforts. Launched in the United States earlier this year, It’s Pro Time celebrates a commitment to everyday professionals, students, teachers, and parents.
The push is being rolled out countrywide via media buys across television, radio, digital, print, and online through the brand’s Back-to-School Centre, with a pop-up Pro Lounge in Toronto. The exercise has been adapted for the local market by McCann.
“From parents to teachers to small business owners and entrepreneurs, the tagline resonates with our customer base. The busy back-to-school season is the perfect time for the slogan’s launch here,” said Mary Sagat, President of Staples Canada.
The campaign’s second spot can be viewed here.