Spotify will be launching a campaign to support Pride, the LGBTQ+ movement this summer.
In conjunction with Clear Channel, Spotify will display the word ‘Yes’ in the famous rainbow colours across digital billboards in the US, UK and Europe.
Customers will also be directed to Spotify’s Pride playlist, curated to celebrate the movement.
Olga Puzanova, marketing director for Spotify UK said: “We’re delighted to be working in partnership with Clear Channel on this campaign to celebrate Pride. LGBTQ+ inclusion, equality and support is at the heart of what we do and creating a destination for all music lovers is integral to this. We hope everyone enjoys our Pride Classics playlist and of course the iconic parade, events and performances this Pride season.”