SodaStream Premieres the Homo-schlepiens Push

SodaStream has rolled out a global effort with television’s Mayim Bialik and Kristian Nairn, who star in the creative spot, The Homo-schlepiens.

Sparkling water solutions provider, SodaStream, has launched a new global environmental campaign. Titled The Homo-schlepiens, the advertisement just released today features Mayim Bialik (The Big Bang Theory) and Kristian Nairn (Game of Thrones).

Set in the future, the actress assumes the character of an anthropologist recalling her first encounter with a homo-schlepien. The story moves shows the harmful reality of plastic bottle consumption, a habit both hazardous to the planet and non-existent in the future.

The Museum of Unnatural History featured, facilitates cinematic encounters between her and the last tribe of the plastic-dependent species. As a real-world neuroscientist and environmentalist, Bialik knows the importance of staying hydrated in an eco-friendly way.

The spot was shot in Ukraine on a set designed to transport audiences to a future free of plastic bottle pollution. The campaign uses PR and digital to embed an important message, while an interactive website allows users to discover a more sustainable way of life.

“It’s easy to enjoy sparkling drinks made from water at home, without having to pollute the planet. Using disposable plastic bottles is a prehistoric habit that belongs in the past; it’s high time for the world to evolve,” said Daniel Birnbaum, Chief Executive Officer of SodaStream.