The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence.
Škoda UK has unveiled a new digital presence to support the debut of its latest campaign. Titled Driven by Something Different, it marks a change in direction for the carmaker. The move will enhance how customers interact with the brand online as well as showcase its new identity.
The team worked with digital agency, Reading Room, to re-imagine its mobile presence in a project turnaround time of two months. With UK automotive brands presently generating over 40 percent of traffic from smartphones, said element was a primary focus area for the rebrand initiative.
Reflecting the marque’s vision and consumer-centric positioning, the enhanced experience delivers a brand-led look and feel and improved usability. Meanwhile, the portal’s overall layout, functionality as well as structure were redesigned to be as intuitive as possible for the mobile user.
The new site has launched, with future enhancements already mapped out to optimise the platform and support Škoda UK in meeting ambitious growth targets. The brand campaign is supported by a television advertisement fronted by Sir Bradley Wiggins, which premiered this month.
“The end product is a great example of the collaborative efforts from across the agency covering strategy, user experience, design, and technology, with the team poised to continue the site’s evolution and push the brand further,” said John Davies, Managing Director of Reading Room.
