Love Finds its Way in Sixt’s Emotionally Touched Valentine’s Ad Campaign
Sixt Rent-a-Car, a luxury car rental service with more than 2,000 locations in over 100 countries, is renowned around the globe for its one-of-a-kind “Sixt Experience”, meeting the unique needs of each customer with world-class service.
Founded in 1912, the company maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector.
In Europe and around the globe, the company is known for its fresh, unconventional advertising style; the car rental company brings this same approach to the US with its new Valentine’s Day campaign, where it has rapidly grown to become the country’s 5th largest car rental provider in just 7 years.
“Sixt’s hilarious ad campaigns are the stuff of legend in Europe and around the globe. As with Super Bowl ads here in the US, consumers overseas famously look forward to the next splash we’re going to make to capture their attention.
“Fueled by our rapid expansion here, we felt that Valentine’s Day 2018 was the right time to introduce Americans to this approach. They’re going to love it. Leveraging this and future campaigns, we’re executing a highly-tested, successful strategy that has made Sixt a beloved household name in more than 100 countries,” said Daniel Florence, COO of Sixt USA.
The campaign centres around a lavishly-produced TV spot, depicting an elderly woman in a rental car embarking on a once-in-a-lifetime road trip to places where she created memories with a long-lost love as she searches to connect.
Featuring a surprising twist at the end, the ad ends with the line, “Okay, we can’t do emotional. But we can do affordable.” Viewers will want to watch till the end.
It is being distributed globally on digital channels, social media, in newsletters, and in advertising at airports and other locations. Sixt developed the idea and concept with the agency thjnk in Munich, with production from Tempomedia.