In their latest advertising campaign, Simple and Little Mix focus on cyber bullying.
The Unilever-owned skincare brand and the popular girl group have teamed up with international anti-bullying charity Ditch The Label, encouraging people to be kinder online.
The hashtag #ChooseKindness features in the ad alongside the women from Little Mix wiping away unkind words to and replacing them with kinder ones.
Vice President for Beauty & Personal Care, Unilever UKI, Chris Barron says, “Cyberbullying continues to be a growing issue, and one that affects the young people that buy our products, which is why Simple has teamed up with Little Mix again as we believe it’s time to wipe away the hate and choose kindness.
“By partnering with Ditch the Label and Little Mix, we’re continuing to tackle the issue of cyberbullying amongst the people that buy our products and show that there is support out there.”