Shutterstock has introduced its first major brand campaign in six years, which debuts this month in four countries and goes worldwide in spring.
Shutterstock has launched its first brand campaign in six years. Its main aim is to display the marque’s creative asset repository led by over 550,000 worldwide contributors. Another key goal is highlighting its proprietary search and discovery technologies for professionals.
The advertising push spans digital and social media executions slated for the United States, United Kingdom, Canada, and Australia this month. Created in partnership with DiMassimo Goldstein based in New York City, it will soon expand into Europe, Latin American, and Asia.
Titled It’s Not Stock, It’s Shutterstock, the effort will reflect that more than 1.5 million new assets are added weekly. With a library boasting over 225 million images, 12 million videos, and thousands of music tracks, the network has released over half a billion to contributors.
Shutterstock also offers search, workflow, editing tools, and other products for which it has earned 25 patents. Available in 21 languages in over 150 countries, the service is used by ad and marketing firms, film and television production companies, media outfits, and more.
“Our campaign celebrates the amazing artistes who contribute these incredible assets to our platform and highlights the immense value which they bring to creative endeavours every day,” said Lou Weiss, Global Chief Marketing Officer at Shutterstock.