The Sealy push brings to life digital content which captures the heartfelt reactions from homeowners who have benefited from the programme.
Global bedding provider, Sealy, has partnered with Sears, to release First Night, a campaign targeting first-time property owners gearing up for that first night in their new homes. The platform features a series of giveaways which includes beds and other gifts to be won.
The effort has been brought to life and elevated through digital content which captures the astonishment and heartfelt reactions from homeowners—as they are being surprised with high-end Posturepedic Hybrid mattresses and pillows for each person in the family.
In conjunction with the brand’s collaboration with said retail giant, select homeowners will also receive a welcome kit featuring the ‘first night’ essentials needed to settle into a new home, alongside a Sears, grocery, and pizza gift card, cleaning supplies, toiletries, and more.
The campaign’s first short documents the surprise of the Cregg family who recently relocated to Charlotte, North Carolina from New Hampshire. Set up by real estate broker, Judy Werder, of Roost Real Estate, the ‘delivery’ was a pleasant introduction to their new neighbourhood.
“This campaign lets our lucky homeowners know that we are proud to support them as they embark on such an exciting time of their lives, while also helping make their first night experience easy and comfortable,” said Scott Thompson, Chairman, President and CEO of Tempur Sealy.