Renault renews partnership with Sky Sports and celebrates the dedication of football fans to be part of the game
Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League.
Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get to the Game in Style’. Thierry and his Renault rescue fans from the everyday commitments such as doing ‘the big shop’ or going to the gym to get them back in time to watch the football on Sky Sports, whether at home or the local pub.
The campaign created by Publicis•Poke features two 60-second & 30-second films titled ‘The Big Shop’ and ‘Game Over’ that when cut-down serve as idents broadcast during 128 live games and various non-live programming across the 2019/20 Premier League season on Sky Sports.
The campaign is supported by hand-illustrated movie posters inspired by classic cinema that make the cars themselves the heroes. The posters, that also feature Thierry Henry, will run in print, social and online on SkySports.com.
The ident titled ‘The Big Shop’ features the brand‘s Megane R.S., with ‘Game Over’ featuring Renault’s new Clio V model.
The films were directed by 32 through Pulse Films with award-winning Sean Bobbitt (‘12 Years a Slave’ and ‘Widows’) as the campaign’s director of photography.
Adam Wood, Marketing Director – Groupe Renault UK and Ireland said: “The renewal of our partnership with Sky Sports is about celebrating the dedication of football fans to be part of the game. Football fans show a zest for life, a desire to succeed and a spirit of togetherness, and will try to be at the game no matter what.”
Dave Monk, Executive Creative Director – Publicis•Poke said: “We have all been there, there is a big game on telly but you have got something equally big on that you cannot escape; Your son’s ballet class, your daughter’s best mates 9th birthday, or that big weekly shop. Take one beautiful Frenchman, a couple of brand spanking new Renaults, a legendary directing/cinematographer combo and a cracking soundtrack, and you have got a visual feast that should get footy fans revved up for the new footy season”