For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign.
Reebok has appointed Gigi Hadid as the newest face of its #PerfectNever movement, a call to action aimed at inspiring women worldwide to celebrate the beauty of imperfection and self-betterment. The style ambassador is challenging fans to drown out negativity with fitness.
A key aspect of her involvement with the push revolves around the three-point principles of the Reebok delta which spotlights the social, physical, and mental benefits of staying active. The supermodel’s message is to change the channel and focus on improving rather than competing.
Hadid will work with the athletics giant to motivate women to accept their own setbacks by embracing their inner strength, grit, and determination. The campaign’s new chapter officially launches today via a dedicated website, featuring the marque’s Fall/Winter women’s collection.
The above partnership marks the second phase of the #PerfectNever advertising initiative. A previous video installation starred athlete, Ronda Rousey. Picking up where she left off, the fitness advocate is positioned to further champion the effort’s underlying message to excel.
Each inspiring woman is an example of our brand’s Be More Human ethos. Using her voice and influence, Gigi will help us invite women across the world to embrace their true selves and be just that,” Yan Martin, Vice President of Brand Management and Creative Direction at Reebok.