“I’m A Ram” campaign reinforces the values of the Ram brand whilst showcasing how its heavy-duty trucks enable Ram truck owners to do more than they ever thought possible
The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton.
The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels Facebook, Instagram and Twitter.
Two spots in the new campaign, titled “Neighbor” and “Provider,” will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot “Anthem” can also be viewed on the brand’s official YouTube channel.
“Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands,” said Marissa Hunter, Head of Marketing, Stellantis – North America.
“It’s an honour to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign ‘I’m A Ram.’ This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our ‘Built to Serve’ commitment.”
The campaign highlights the three MotorTrend Truck of the Year winners, the Ram 1500, Ram Heavy Duty and the Ram 1500 TRX, and showcases stories of Ram owners who set out to make a difference in their community, with the help of their Ram trucks.
In addition to the new broadcast placements, the campaign launch includes a behind-the-scenes conversation with Chris Stapleton as he drives around in a Ram 2500.
Stapleton speaks from the heart and takes viewers through what it means to collaborate with the Ram Truck brand and to be a Ram Truck owner, stating, “A Ram is powerful. A Ram is unyielding and it comes at things head-on. It’s not afraid of the fight and doesn’t back down. It’s capability and it’s trust. It’s knowing when you need it to be there, it will be there.”
Behind-the-scenes footage can be viewed on the Ram brand’s official YouTube channel.