Are you a Friends fan? Or is The Simpsons more your bag? How about Stranger Things? Look no further – IKEA have all the furniture you need to turn your living room into a scene out of your favourite TV show.
The advertising campaign has been launched in the United Arab Emirates in a bid to capture consumers’ imaginations. The scenes will be visible across social media platforms, catalogues and stores in the Middle East.
“The Ikea team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms,” says Vinod Jayan, managing director for IKEA in the UAE, Qatar, Egypt and Oman. “It was a great collaborative effort that led up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life.”
You can check out the ads in more detail here.