Perrier is launching its Strawberry and Watermelon sparkling flavours with an AKACORLEONE collaboration and a series of summer events.
Sparkling mineral water giant, Perrier, has devised a campaign to promote around its newest flavours. In an effort to elevate the brand’s portfolio, its fresh Strawberry and Watermelon releases are being supported by a creative push featuring the work of emerging Portuguese artist, Pedro Campiche.
Recognised across the circuit as AKACORLEONE, the graffiti writer turned visual artist used a Los Angeles mansion as his canvas to create a whimsical three-dimensional art installation. Blanketing the building’s exterior for dramatic effect, the idea is inspired by the Perrier range of sparkling flavours.
The initiative uses said product to inspire creators whose works transcend a traditional gallery. Meanwhile, the brand will introduce a series of activations both in New York and Los Angeles throughout the summer. There will also be events run in collaboration with Live Nation featuring top DJ talent.
“We are thrilled to expand our beverage options. Our new campaign as well as exciting schedule of summer events seek to inspire consumers and build on the extraordinary character of our range of vibrant sparkling flavours,” said Grant McKenzie, Vice President and General Manager of Perrier USA.
Perrier is a national winner of the 2015-2016 World Branding Awards under the Water category.