G&S Fills Lead Creative Role with Donnelly’s Hire

In the position, he’s responsible for enhancing the agency’s creative strategies and leading all offerings by the G&S Creative Studio Devoted to implementing strategies which...

Air Wick Refreshes Old Memories in New Homes

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

Varidesk Elevates Brand with Pilot TV Push for US

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...

TBWA Drives Data and Technology with Dual Appointments

Baker Lambert and Joshua Hirsch have been appointed to the roles of Global Data Director and Global Technology Director respectively TBWA Worldwide has made two...

Lesser and Norman Fill Regional CEO Roles at GroupM

The twin appointments reflect the brand’s certainty that the future of media-driven marketing is inextricably tied to data and technology Media investment management group, GroupM,...

Motors.co.uk Points Smart Finger at TV Campaign

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

Honest Beauty and Alba Get Real with #LetsBeHonest

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...

Tirendo Pulls Out All the Stops for Global Push with Vettel

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...

GroupM Enhances Digital Expertise with Essence Acquisition

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

Motel 6 Unlocks Brand to North American Transformation

The hospitality chain has launched a multi-million dollar campaign to unveil a brand new look and feel targeting the US and Canada North American economy...

Landor Secures ManvsMachine for Creative Expansion

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi WPP strategic brand consulting and design firm,...

Hankook Strives for Top Tier with Never Halfway

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...

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Pony Malta launches 'Usernames Against Bullying' with MullenLowe SSP3video

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping...
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