Old Spice has rolled out its latest product line, Fresher Collection, and announced actor and comedian, Deon Cole, as its global ambassador.
Old Spice has launched its Fresher Collection to help men elevate their grooming regimen. Developed using deep sea minerals and other ingredients, it offers benefits like exfoliation, a deep scrub, relaxation, and moisturisation with charcoal, shea butter, mint, and lavender.
Infusing fresh scents and antiperspirant technology, the products combat visible residue and eliminate embarrassment. The campaign around the launch unveils a new face, with actor and comedian, Deon Cole revealed as global ambassadors of the men’s care brand.
“We have scoured the earth for the world’s best ingredients and are ecstatic to welcome on board Deon, a talented actor and comedian. His personality and wit are a perfect fit for the humour that our fans love,” said Matt Krehbiel, Old Spice Associate Brand Director at P&G.
He will be introduced in Running on Empty, the first spot from the ‘Men Have Skin Too’ ad push by Old Spice. Created by Wieden+Kennedy Portland, it debuts on American television on 20 January, to coincide with the NFL Conference Championship Games.