Old Spice Unveils New Partnership with Von Miller

Old Spice Von Miller

As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men.

Old Spice has teamed up with Denver Broncos line-backer, Von Miller, naming him the face of its 2016 NFL push featuring the brand’s Hardest Working Collection line-up. The range represents the marque’s top-performing anti-perspirant deodorants and body washes.

As Official Deodorant and Body Wash of the National Football League, both the brand and collection aim to celebrate “legendary protection for legendary men.” According to the company, the star player is an ideal fit for the product line since passion is what drives him.

Miller is coming off another dominant year which culminated in being named Most Valuable Player in Denver’s Super Bowl 50 victory over the Carolina Panthers. A four-time Pro Bowl selection, he recently signed the richest defensive player contract in NFL history.

The sportsman’s dedication doesn’t end at football. Off the field, he raises chickens, devours the latest in scientific and natural curiosities, and displays amazing dance moves on television and in the backfield—all while marching to his rhythm own fashion style and swagger.

“Von’s hardworking performance aligns perfectly with our masculine brand and the performance of our Hardest Working Collection, combining our scents with our top sweat and odour protection solutions and deep cleansing body washes,” said Janine Miletic, Old Spice Brand Director at P&G.